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Silicon Valley, Advertisement Business Timeline Tuesday, May 8 Bookmark and Share     Author
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Apple buys mobile ad firm  Quattro Wireless, the Waltham, Mass., mobile advertising firm, marks Apple's first direct foray into the field of advertising Groups: Stop Google ad AdMob deal  Two consumer groups called on the FTC to block Google Inc.'s planned $750 million acquisition , arguing the deal undermines competition Google scoops up ad startup Teracent  The acquisition provides Google with more tools for customizing the online billboards known as display advertising Google sells radio ad business  Google has found a buyer for a radio advertising business it has abandoned as part of efforts to cut costs and jettison underperforming oper... Ad Campaign Launched To Sell More Apps  In a rare commercial campaign, Google is leasing billboards along major highways in NY, SF, Chicago and Boston to promote business applicati... Google growing its ad revenue  Google started placing ads on its image search and finance properties, both of which were previously free of marketing messages Google pulls out of Yahoo ad partnership
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2014 (1) 2013 (2) 2011 (3) 2010 (3) 2009 (5) 2008 (9)
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Merger and Acquisition Main Event: 30% of TV...
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B. 2014-11-12 Google ad outage hits some web publishers Google
C. 2013-06-14 Yahoo patents 'social-influence' ads Yahoo
3. 2011-11-30 Adobe purchased of Efficient Frontier Sunnyvale
E. 2011-08-24 Google settles ad probe for $500M Google
F. 2011-05-10 Google braces to pay $500M in ad probe Google
2010-08-11 30% of TV advertisers new to medium Google
7. 2010-05-22 FTC OKs Google-AdMob deal Google
8. 2010-01-05 Apple buys mobile ad firm Apple

FTC OKs Google-AdMob deal
Google ad outage hits some web publishers  A Google ad division was experiencing significant problems early morning, causing ads to disappear from the sites of several web publishers Yahoo patents 'social-influence' ads  Yahoo has published a patent detailing how ad charges could be based on a viewer's 'social influence' Hewlett Packard may want to end HP Pavilion naming deal  A report suggests Hewlett Packard is trying to remove its name from HP Pavilion in San Jose. The current agreement expires in 2016 Adobe purchased of Efficient Frontier  Adobe ventured farther into the lucrative online advertising field with the acquisition of ad-services company Efficient Frontier Google settles ad probe for $500M  Google has agreed to settle a U.S. government investigation into the distribution of online ads from Canadian pharmacies Google braces to pay $500M in ad probe  Google Inc.'s lucrative online advertising system is facing a U.S. Justice Department investigation 30% of TV advertisers new to medium

year 2014 Top ^

Nov.12   Google

year 2013 Top ^

Jun.14   Yahoo
Mar.27   SJ Arena

year 2011 Top ^

Nov.30   Sunnyvale
Aug.24   Google
May.10   Google

year 2010 Top ^

Aug.11   Google
  The company, trying to diversify beyond Internet advertising, begin selling television spots for cable networks carried by DirecTV
May.22   Google
  In a surprise decision, the Federal Trade Commission said it won't challenge pending $750 million acquisition of mobile advertising company
Jan.5   Apple

year 2009 Top ^

Dec.28   Google
Nov.23   Google
Aug.5   Google
Aug.2   Google
Jan.25   Google

year 2008 Top ^

Nov.5   Google
  Google has scrapped its Internet advertising partnership with struggling rival, abandoning attempts to overcome the objections of regulators.    Yahoo had been counting on the Google deal to boost its annual revenue by $800 million an...
Oct.5   Google Google And Yahoo Ad Deal Delayed  Google agreed to delay the start of a Web advertising partnership, giving U.S. antitrust regulators more time to review the deal. Sep.24   Yahoo Chron, Yahoo! Team On Ads  The SF Chronicle and the San Jose Mercury News are partnering with Yahoo! which launched a digital ad platform called APT Sep.17   Google Google CEO 'committed' to Yahoo ad pact  Eric Schmidt defended the deal and said the company expected to implement it, despite signals that the pact might be challenged by feds Sep.7   Yahoo Ad group opposes Yahoo-Google pact  The Association of National Advertisers sent a letter to the Justice Department asserting an online ad partnership will stifle competition Aug.29   Google Google, Yahoo made ad deal  Google CEO Eric Schmidt: Google Inc. and Yahoo Inc. will start a high-profile advertising partnership by early October Jun.12   Yahoo Yahoo-Google agree online ad deal
  Yahoo has agreed a deal with Google which will see Yahoo use Google's advertising technology. Google ads will appear alongside Yahoo search results
 The agreement with Google could be worth up to $800m in additional revenue every year. Recent Yahoo-Microsoft talks concluded after Yahoo rejected a Microsoft proposal to buy just its online search business
Apr.9   Google Google and Yahoo to share web ads
  The world's two biggest search engines, have announced a 2 week experiment that will see them share advertising space
 The test that may force Microsoft to raise its takeover bid for the Sunnyvale Web portal. Yahoo is acknowledging that its search advertising business is woefully eclipsed
Feb.9   Yahoo Yahoo weighs outsourcing ads to Google  Yahoo board meeting: Keeping independent in the wake of Microsoft's offer could depend on the outsourcing advertising business to Google

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